Krafty Craft Beer

1 Surprising Trend Giving Craft Beer a Boost

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1 Surprising Trend Giving Craft Beer a Boost

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1 Surprising Trend Giving Craft Beer a Boost

Long regarded as a surefire way to ruin the taste of your craft brew, cans are now front and center in the beer world, acting as a surprising force behind the growth of the craft movement. Boston Beer (    )  and Craft Brew Alliance (    ) are both taking advantage of the trend, rolling out cans for several of their beers over the past few years, while brewers such as Oskar Blues and 21st Amendment don’t bother packaging their beer in bottles at all. Today we’re taking a closer look at the beer can, exploring why it matters and what it can do for the longevity of the craft beer movement. Impressive origins Cans were a big question mark when they first hit the market in January 1935. The partnership between the American Can Co. and Gottfried Krueger Brewing released 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to the thirsty masses of Richmond, Va.  Almost immediately, Kreuger’s popular cans started cutting into the market share of big-time players Anheuser-Busch, Schlitz, and Pabst, all of which promptly jumped on the bandwagon. By the end of the year, the industry had sold more than 200 million […]

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