Anchor Introduces New Anchor Steam Package Design
SAN FRANCISCO— Anchor Brewing Company announces its “Drink Steam” initiative, which introduces a package evolution and kicks off in San Francisco with events, print, digital and out-of-home showcasing curated photography and storytelling focused on craftsmanship and culture. “Drink Steam” is an invitation to try America’s First Craft Beer. The campaign launches as the brewery and its fans celebrate the 50 th anniversary of the American Craft Brewing Revolution, led by legendary owner Fritz Maytag who purchased Anchor Brewing Company on August 2, 1965 and changed the industry forever.
“50 years ago, Fritz changed an entire industry built on mass production by holding steadfast to traditional brewing techniques and a commitment to quality. We wanted to celebrate the birth of the Craft Brewing Revolution, Fritz’ legacy, and introduce a whole new generation of beer lovers to Anchor Steam Beer,” said current Anchor Brewing CEO and President Keith Greggor. “You can drink an entire history of craft beer in our Taproom. Before the terms, ‘craft brewing’ and ‘micro-brewing’ had even been coined, Anchor had already […]