Australian craft beer industry grows 40 percent
Australia 2 Australia’s beer industry is going through a major transformation. CCTV’s Greg Navarro filed this report from Sydney.
While the nation’s beer consumption on the whole is at its lowest point in more than a half century, the craft beer market is booming and changing the way the industry targets consumers.
Inside an old warehouse on Sydney’s west side you’ll find two men carefully crafting a business.
“It’s very hands on, its very tactile. I think in some ways its an art form,” said Pat McInerney .
They’re using old dairy equipment to brew a line of beers marketed under the name Willie the Boatman .
They entered the nation’s craft beer market just 9 months ago and the timing couldn’t be better.“The beer industry in Australia at the moment is pretty much going through a number of changes,” said McInerney.Beer consumption nationally is at a 65 year low in a country where beer has long been a part of the culture. Sales for major producers is shrinking at about 6 percent a year, but one segment of the industry is growing by about 40 percent last year alone. The sale of craft beers.“The wine industry has probably helped up in that people started […]