Krafty Craft Beer

Beers and Blunts

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Beers and Blunts

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Beers and Blunts

Last week, Alaska and Oregon joined Colorado and Washington in legalizing recreational marijuana.  What do these four states have in common?  Robust local brewing scenes.  Indeed, Oregon, Washington, and Colorado–along with California, another state likely to pass recreational marijuana–are the most active and influential brewing states in the country.  Alaska may not have the influence of the big four, but it is a top-ten state in terms of breweries per capita . (DC, which also legalized weed, ranks 13th.)

That’s some intriguing correlation, but does it mean anything?  And more to the point from the brewing perspective–will marijuana affect beer sales? It looks like the jury’s still out–and probably will be for another year or two.  Researchers looked into how medical marijuana affected beer sales, but the results were mixed .  The results are made muddier because craft beer and mass market beer weren’t disaggregated in the studies.  This points to a larger problem with data in general–we know that a small slice of beer drinkers consume a large majority of the beer, but we don’t know what kind of beer they’re drinking.  That pattern, known as the Pareto principle , also applies to marijuana.  Until we have a better […]

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