Big brewers tap into craft beer craze
The world’s biggest beer brewers The craft beer boom is bubbling away nicely and the big global drinks groups are getting in on the act.
London’s Meantime Brewing Company on Friday became the latest craft brewery to be swallowed up by a global player, accepting a takeover by SABMiller ( SBMRF ).
Meantime is the epitome of modern local beer making. SABMiller is hoping to tap into surging demand for craft brews , especially among women.
SABMiller and other global breweries are finding themselves under pressure as consumers increasingly turn to independently produced beer.
Craft brewers now account for 11% of beer sales in the U.S., up from 6% just two years ago . In the U.K., analysts estimate craft beers have 10% of the market.To keep up with changes in taste, the big breweries are acquiring the rising stars of the beer market.Anheuser-Busch ( AHBIF ), the world’s biggest brewer, bought Seattle’s Elysian Brewing in January. That followed its purchase of Oregon’s 10 Barrel Brewing, and Chicago-based Goose Island last year."The fast growth and more innovative […]