Boston Beer’s side project finally ready for national stage
Alan Newman of Alchemy & Science, Boston Beer’s “incubator business,” at Angel City Brewery in Los Angeles. After four years, Boston Beer Co. chairman Jim Koch is ready to crack open a bottle or two from his side project, developing new lines of craft beers. And you won’t find the Samuel Adams name anywhere on the labels.
Four brands developed or acquired by a business incubator that Koch created within Boston Beer are all having breakout moments. One, a line of fruit-flavored beverages known as shandies, just launched a national rollout, while two of the smaller labels are in the midst of opening breweries.
The incubator is called Alchemy & Science, and in 2011 Koch recruited old friend and former rival Alan Newman, cofounder of Magic Hat Brewing Co., to “make great craft beer in any way, place or style that Alan thought made sense.”
Newman is a widely respected figure in the business. Like Boston Beer, Magic Hat was a pioneer of the American craft beer movement and became one of the largest such brewers in […]