Krafty Craft Beer

Brewing Your Own Beer, With Help From an App

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Brewing Your Own Beer, With Help From an App


Brewing Your Own Beer, With Help From an App

Two years ago, craft beers were scarce in the pubs of Northern Ireland. The taps were dominated instead by megabrands like Guinness, Harp and Heineken.

“Even basic I.P.A.s were very rare in the region,” recalls Chris McClelland, who says the situation is slowly improving. “Sometimes you could get them, but you spent a lot of money. We were very constrained in what we drank.”

Mr. McClelland was the founder of a Belfast-based product design company called Cargo. He and three of his colleagues were so frustrated by the dearth of craft beers in town that they began experimenting with making their own, and even toyed with the idea of starting a brewery. But instead, they invented a machine that makes it easier for home brewers, bars, restaurants and even commercial breweries to make small batches of craft beer using their own ingredients and recipes.

Last year, Mr. McClelland and the group decided to focus exclusively on beer and founded a company called Brewbot . Its main product is a stainless-steel-and-wood brewing machine that’s 4 feet wide, 4 feet tall and 2 feet deep, and that produces five-gallon batches of beer. It can be stowed in a garage or even in a large […]

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