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Canadean Ltd. Announces the Release of The Craft Beer Phenomenon

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Canadean Ltd. Announces the Release of The Craft Beer Phenomenon

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Canadean Ltd. Announces the Release of The Craft Beer Phenomenon

Rockville, MD (PRWEB) February 18, 2014 Craft beers are currently enjoying an unprecedented period of growth, thanks to a heady cocktail of driving factors than can be characterized as part of a broader societal trend towards heritage and authenticity, according to leading consumer specialist Canadean’s new report: The Craft Beer Phenomenon. This trend can itself be considered a response to the lingering consequences of the global financial crisis, which has driven consumers towards localism, quality, and an anti-corporatist stance: all factors that have been vital in the burgeoning success of the craft beer market. Whilst the least tangible of the craft beer market drivers, the latter notion of an anti-corporate aesthetic being closely associated with craft brewers is a very powerful force in the market. By cultivating a ‘countercultural’ image, craft brewers are able to capitalize on consumers’ growing dissatisfaction with beer’s major players, who fit the popular contemporary narrative of monolithic corporations churning out globalized, homogenized products solely in the name of profit. Whatever the accuracy of this perception, it is a powerful consumer motivator in the current socio-economic climate, and is something that craft brewers have gained significantly from. To order this report: The Craft Beer Phenomenon […]

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