Florida’s Craft Beer Industry Sees Growth Despite Growler Ban
First Magnitude Brewing Company in Gainesville fills growlers in the 32-ounce size (left) and the gallon size (right). A longstanding ban on the popular 64-ounce growler prevents Florida craft breweries from filling or selling containers of that size. Michaela Bisienere / WUFT News
Just around the corner from the bars, clubs and restaurants of downtown Gainesville sits First Magnitude Brewing Company, the newest player in Gainesville’s craft beer community.
First Magnitude Brewing Company began when two couples — Meg and Wells The Losen and their friends, John and Christine Denny — noticed the growing enthusiasm for craft beer in the north central Florida community.
The couples, craft beer enthusiasts themselves, saw the business potential and made the decision to open their own brewery and tasting room in August.
The opening of First Magnitude came on the heels of a lawsuit that could overturn a statewide ban on the sale of 64-ounce “growlers,” or jugs, of craft beer.
The ban is unconstitutional, according to a press release on the Pacific Legal Foundation’s website, and the restrictions are “limiting the growth of a promising industry.”The 64-ounce growler is considered the standard container size in the craft beer world, said Ben Radich, manager at Tipple’s Brews in Gainesville.“I think […]