Hoosiers sampling first local craft beers at Indiana State Fair
INDIANAPOLIS (WISH) – The second week of the Indiana State Fair is here and this year the fair includes alcohol sales. Its purpose was to showcase Indiana beer and wines that many Hoosiers don’t even know exist.
Most people didn’t know the first thing about craft beers. Monday, brewers said it was fun to educate them and it seems to be a win-win for everyone so far.
24-Hour News 8 asked one fellow taster if they knew much about craft beers until they came into the tent Monday. Dawn Bartlett exclaimed this was a first for him.
“We usually drink Bud Light at home,” said Becky Fueling.
“You get a lot of people that come up and are like I want a Coors Light or I want a Bud Light. You’re like, well, ya know, these are all Indiana brewed beers,” said Kelli Liggett, Indiana State Fair bartender.
These Indiana craft breweries take no offense. They’re happy to have the chance to try to influence new taste buds.“It’s a great way, the sampling especially, to market our beers,” said Jeff Eaton, Owner/Brewer of Barley Island Brewing Company.“So it gets them familiar with OK, this is what maybe a pale ale is, this is what […]