Hopworks Gear Up IPA joins year-round can lineup starting in mid-April
(Portland, OR) – Today Hopworks Urban Brewery (HUB) announced the addition of a new beer to their year-round lineup. Gear Up IPA, a Northwest-Style IPA with an ultra-tropical hop profile, represents HUB’s first 12 oz. six-pack can. Six-packs release in mid-April throughout HUB’s distribution channels in Oregon, Washington, Alaska, Idaho, Utah and western Canada. The beer is currently available as a popular draft offering at both Hopworks brewpubs and at craft beer bars in Oregon and Washington.
From the recipe to the can artwork, every element of Gear Up IPA is meant to celebrate the majestic region HUB calls home. The beer is brewed with organic malted barley from Oregon, naturally filtered water from the Bull Run Watershed, and local hops from Oregon and Washington. The label portrays abstract landscapes of the Pacific Northwest sprinkled with images of the gear required to get outside and explore the natural world. The can was designed by Jolby & Friends, recognized throughout Portland for their NW-inspired patterns and illustrations.
“After a long day outdoors, everyone loves kicking […]