Krafty Craft Beer

Meet the Swedish Brewery That’s Changing the Way We Think About Craft Beer

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Meet the Swedish Brewery That’s Changing the Way We Think About Craft Beer

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Meet the Swedish Brewery That’s Changing the Way We Think About Craft Beer

If you created a Venn diagram representing the worlds of beer and fashion, you’d be liable to get two nearly discrete circles, joined only by Swedish brewing team Omnipollo. Consisting of Henok Fentie (the liquid half, a longtime home brewer-turned pro) and Karl Grandin (the aesthetic half, co-founder of the popular Cheap Monday clothing brand), the like-minded duo has, in its short life, shaken up the craft market on both taste and visual fronts.

“Me and Karl work independently,” says Fentie. “I write recipes [and] brew and Karl creates art, yet we’re in constant conversation about what influences us at a specific time.”

The two crossed paths and began discussing the insular craft beer scene in Sweden and abroad. They both felt it needed to be recontextualized; in a sense, it needed to be made more fashionable in order to appeal to more people. A partnership, then, between a brewer and a designer made perfect sense. They began official production as Omnipollo — as in, “omnipotent” + “chicken”—in 2011. From left: Omnipollo’s Gone, Hypno, Life is a Peach, and Mazarin […]

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