Krafty Craft Beer

Overall beer production down, but craft beers thrive

By in Craft Beers Comments Off on Overall beer production down, but craft beers thrive

Overall beer production down, but craft beers thrive

Share

Overall beer production down, but craft beers thrive

Consumer demand for craft beers continued to rise in 2013, but not enough to keep overall beer demand from going flat. As a result, total U.S. beer volume sold in the U.S. fell slightly (1.4%) to 2.8 billion 2.25-gallon cases, compared to 2.84 billion in 2012, according to market tracking firm Technomic . Craft beer production grew 9.6% to capture 7% of the total beer market, according to Technomic’s 2014 Special Trends in Adult Beverage Report: State of the Industry report, due out soon. The results continue a trend of recent years of craft beer grabbing more of the total beer market. After making up 5.5% of the total beer volume in 2011, craft beer increased to 6.3% in 2012. STORY: Goose Island drafts new promotions and new beers BEER MAN: Hops dominate Smuttynose’s barleywine Naturally, spending on craft beer has risen, too, accounting for 8.5% of the $62.3 billion spent on beer in 2012, up from 7.5% of 2011’s $60 billion market, Technomic says. The firm is still finalizing its sales figures for 2013. Light beer, still the largest beer category making up 50% of U.S. beers, took the biggest hit, percentage-wise, with volume falling 3.5% to 1.4 […]

Post navigation