Krafty Craft Beer

Saranac ‘Can-Do’ variety pack of cans just launched

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Saranac ‘Can-Do’ variety pack of cans just launched

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Saranac ‘Can-Do’ variety pack of cans just launched

Press Release:  (Utica, NY) – Saranac embodies a can-do spirit this summer, giving consumers a mix of some of it’s best and most in-demand beers. The ‘Can Do’ pack is made up of two popular and recently revised core products: the award-winning Saranac Pale Ale which is made using the brand’s exclusive hop infusion process and Saranac Legacy IPA, a beer inspired by a resurrected family recipe; as well as Wild Hop Pils, a summer seasonal that’s back because consumers asked for it. “We’re proud to present this package because of what it showcases,” said president Fred Matt. “As the originator of the mix pack, consumers associate Saranac with variety. With cans trending so high, and with so much demand for these three beers, we loved the idea of giving consumers what they want: variety, quality beers, and a package they can take anywhere.” Saranac believes their ‘Can Do’ pack is a no brainer for them. With craft can sales that have more than doubled for each of the last 5 years, and a growth of 112% in 2013, cans are a hot package. Add that statistic to the fact that craft variety packs are growing at over 20%, […]

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