Krafty Craft Beer

Serving The Right Beer At The Right Place And Time With iKeg

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Serving The Right Beer At The Right Place And Time With iKeg

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Serving The Right Beer At The Right Place And Time With iKeg

steadyserv ikeg In order to be a successful bar, restaurant or brewpub, the establishment must serve up something that makes people want to come back again and again. Bars and restaurants are tough businesses to open and keep open. Ever seen Hell’s Kitchen on TV? The most successful businesses rise above the competition by positioning the right products at the right time in front of the right consumers. The same rings true for restaurants and bars.

In Indianapolis, there was this Mexican restaurant that packed its outdoor deck with margarita-loving patrons on every warm, sunny day. I never heard anyone say they liked the food there. I didn’t like the food there, but it was the place to be on the first warm spring day. I don’t even know if its margaritas were all that great, but this now-closed cantina leveraged what none of its competition had: a deck that lined the busiest street in the hippest part of town. Now, a handful of restaurants have tried to fill that space without success. They haven’t been able to leverage the right product for the right consumers with right timing.

With the SteadyServ iKeg™ system , bars and restaurants glean not only […]

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