Short’s Brewing Co. announces Wisconsin distribution starting next week
(Elk Rapids, MI) – Short’s Brewing Company of Bellaire, MI will begin distribution of their beer in Wisconsin beginning May 16th with the Wisconsin Beverage Network and General Beverage. An official launch week is set to take place at various locations in Wisconsin June 7th – June 9th, 2016.
Short’s, known widely for their flagship beers and experimental brews, prides themselves on producing fearlessly creative beers handmade by people who care in northern Michigan. Short’s plans to distribute flagship brands Huma Lupa Licious (India Pale Ale), Soft Parade (Fruit Rye Ale), Space Rock (Pale Ale crafted to remove gluten), Bellaire Brown (Brown Ale), and Local’s (Light Lager). Wisconsin will also receive Short’s seasonal brews such as the recently rebranded, Nicie. Limited specialty beers will also be distributed in bottles and kegs.
Distribution of Starcut Ciders, Short’s hard cider brand, will also begin this month. Pulsar (semi-dry), Octorock (semi-sweet), Squishy (semi-sweet cider fermented with Northern Michigan cherries), and Immortal Jelly will be available in bottles and on tap. Immortal Jelly, Starcut Ciders’ newest bottled variety […]