AMSTERDAM —Heineken N.V. (‘HEINEKEN’) (EURONEXT: HEIA; OTCQX: HEINY) today announces that it has acquired all the remaining shares in Lagunitas Brewing Company. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within HEINEKEN and will report within the HEINEKEN Americas Region.
Tony Magee, the founder of Lagunitas, will remain active as Executive Chairman of the company. Tony will be supported by his current management team. In addition, Tony will take a leading advisory role to HEINEKEN and its Executive Team on the global and local craft strategy.
HEINEKEN has enjoyed a successful partnership with Lagunitas since 2015, when it acquired a 50% stake in the company. Since then Lagunitas has continued to outperform the US beer market, where craft beer now represents about 11% of total volume. Lagunitas is the market leader in the IPA segment, the fastest growing sub-segment within craft, and sold over 1 million hectolitres in 2016. HEINEKEN has helped to expand Lagunitas’ international presence, including entry into new markets such as […]