The idea was a simple one: a seal to honor those independently owned purveyors of smaller-batch, more traditionally made beer. The seal caught on pretty quickly after it was announced, and, eventually, dozens of such purveyors proudly bore it.
The Brewers Association’s recently announced Independent Craft Brewer Seal ? No. It’s the Good Beer Seal that six New York City bar owners launched in 2009 to honor and differentiate those bars (like theirs) serving and promoting “craft” beer. The Good Beer Seal outside Jimmy’s No. 43 in Manhattan. (Photo courtesy Jimmy Carbone) Two things inspired the Good Beer Seal.
One, restaurants in New York City were slapping the Slow Food movement’s Snail of Approval seal on their windows and materials, a way of telling potential customers that the food they might enjoy was prepared carefully and from quality ingredients, often local.
The other was that New York state did not allow breweries to sell their wares by the glass on-site—that would not come until 2014. In 2009, it was only samples at the end of a tour, […]