A New Record Debuts as a Bottle of Beer It’s an alt-beer. It’s an indie rock album. It’s a daring pairing.
When they decided to deliver a new album on a bottle of beer, Telegraph Brewing Company and the indie group, Buellton, gave new meaning to one-stop shopping. The world of beer and music is the better for it.
Silent Partner doubles as the name of a spry, saison-style ale and the name of Buellton’s new long-play album. Buy the ale and you’ve also bought the album. This beer-music pairing is going to make your happy hour a lot happier.
Accessing the Silent Partner track-list is easy. It’s printed right on the side of Telegraph’s shapely bottle, immediately drawing you in, especially if you’re already familiar with Buellton, the indie group from California’s Central Coast that’s back after a multiyear hiatus.
To unlock the music, twist off the wire cage and retrieve the download code from under the cap. It’s your digital key to Silent Partner , the album. Visit www.buelltonmusic.com. Tap in the code. Download, and you’re there. To unlock Silent Partner , the ale, pop the cork, pour — and quaff. And do yourself a favor: Enjoy the ale […]