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The Craft Beer Market Has Exploded, And Now Brewers Are Worried About A Collapse

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The Craft Beer Market Has Exploded, And Now Brewers Are Worried About A Collapse

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The Craft Beer Market Has Exploded, And Now Brewers Are Worried About A Collapse

Craft Beer Cover On a recent Monday morning, the stretch of Route 100 that runs through sleepy Waterbury, Vt., was bumper-to-bumper. The line of Camrys, Sierras, and Outbacks, some from as far away as Illinois, inched forward in the crisp air, their drivers united in a singular goal. In the immortal words of Homer Simpson: b-e-e-e-r. Jen Kimmich sighed at the chaos. She knew what they’d come for. They’d been arriving every Monday for the past two-and-a-half years, more every week, to the point where they now crowded the parking lots of the nearby Phinne nail salon and the Merchants Bank, both on the wrong side Rt. 100, forcing their owners to dash across the state highway to reach their journey’s end, a cramped retail shop in a modest beige building that housed the Alchemist brewery. The Alchemist, which evolved from a brewpub Kimmich started with her husband, John, a decade ago, has brewed a variety of beers, but the one that drew the faithful — 90% from out of state, Kimmich estimated — was the one in the silver-and-black 16-ounce cans, Heady Topper, the double IPA that rules of Beer Advocate’s Top 250 beers list . The beer […]

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